Discovery to checkouton every emerging channel
We make brands findable in Google and AI answers and buyable on every channel where people shop. TikTok Shop, LIVE, YouTube, marketplaces and ChatGPT, run as one plan.
- TikTok Shop
- TikTok LIVE
- YouTube Shopping
- Whatnot
- eBay Live
- Amazon
- Google Shopping
- ChatGPT
- Depop
- Snapchat
People find a product in a feed, a live show, a search box or an AI answer. Then they buy there or somewhere else. We help brands be findable at the first moment and buyable at the last, on every channel in between.
- + 01
Findable everywhere
Google, AI answers and the search box inside each channel all decide who gets seen. We work on all three together.
- + 02
Buyable where attention is
Checkout is moving into feeds, live shows and assistants. We open the channels that fit your margin and skip the ones that do not.
- + 03
Counted in profit
We report orders, cost per sale and margin every week, including sales that land on another channel.
Be found first and bought easily
In Google and in AI answers
- Technical SEO and product data
- GEO for ChatGPT, Gemini, Perplexity and Copilot
- Search inside TikTok, YouTube and Amazon
On every channel where people shop
- TikTok Shop, LIVE and YouTube Shopping
- Whatnot, eBay Live, Amazon and resale
- Google Shopping and the new AI checkouts
One team for fourteen channels
Where people discover and where they buy. What each is for, what to prepare and what changed, verified on 2 November 2026.
Four changes in how people find and buy
Verified 2 November 2026. Every fact links to the page it came from.
Citation
Google says no extra files or markup are needed to appear in AI Overviews or AI Mode.
Read with sources →02The search change
About 30 percent of UK Google searches showed an AI overview in 2025, says Ofcom.
Read with sources →03Live commerce
TikTok says UK LIVE shopping grew 55 percent in a year, with over 6,000 sessions a day.
Read with sources →04The checkout change
OpenAI now sends buyers from ChatGPT to the merchant's own site or app. Shopping in ChatGPT is US only.
Read with sources →Partner with us, or tell us what you build
Brands get an ongoing partnership that opens and runs their channels. Creators, platforms and agencies get an open invitation.
An ongoing channel partnership
Scoped after a channel plan. Book a call to start.
Creators, platforms and agencies
Tell us what you build and where we might work together.
Track your growth like an order
Four stages from first view to profit. You always know where your brand is and what it is costing.
Discovered
Get found in feeds, LIVEs, search and AI answers.
- Social search
- GEO
- Positioning
Wanted
Creators and content that make people want it now.
- Creators
- Affiliates
- Short form
Checked out
Shops, LIVE shows and paid media traded every day.
- TikTok Shop
- LIVE
- GMV Max
Counted
Tracking you can trust and a weekly profit report.
- Attribution
- Margin
- Next tests
Everything in one basket
Nine services from one team. Take the whole basket or pick the items you need. Every one reports into the same profit dashboard.
FINDORPHIN · DISCOVERY COMMERCE
- Discovered
- Search and GEOSEO · AI answers
- Social searchTikTok · YouTube · Amazon
- Brand for the feedPositioning · drops
- Wanted
- Creators and affiliatesSeeding · commission
- Commerce creativeShort form · UGC
- Checked out
- TikTok Shop and LIVESetup · daily trading
- New channel labWhatnot · eBay Live
- Paid performanceGMV Max · Shopping
- Counted
- Tracking and profitServer-side · weekly
one profit report
FEEL THE FINDORPHINS
Every sale counted, wherever it lands
Discovery does not stay on one channel. Every week you get six clear numbers that follow the sale to wherever it lands.
Profit after every cost
What is left from each order after product cost, platform fees, ads and creator commission.
revenue - product - fees - ads - commissionSales you did not see
Extra orders on Amazon, Google and your own site that started with a TikTok or LIVE moment.
sales lift on other channels vs baselineReturn on ad spend, all channels
Revenue for every pound of ads, counting every place the sale landed.
total revenue / total ad spendSales by channel
Orders on TikTok Shop, YouTube, Whatnot, Amazon and your store, side by side.
order value by channelCreator sales
Orders driven by creators on commission and what each one cost.
creator sales and commissionLIVE sales per hour
How hard each live show sells, so we know which formats to repeat.
LIVE sales / hours streamedGood questions
What is discovery commerce?
Selling at the moment people discover a product: in a TikTok or Reels feed, on a LIVE, in a creator's video or in an AI answer. The checkout sits close by, so the brand that is easy to find and easy to buy from wins the sale.
Do you only do TikTok Shop?
No. We work across fourteen channels, from TikTok Shop and LIVE to marketplaces, resale and AI shopping. We recommend the few that fit your margin and audience and say which to skip.
How do you charge?
We do not publish a price list. Scope and fees are set after a channel plan, so they reflect the channels and work that suit your brand. Book a call and we will walk you through it.
How fast can we launch?
It depends on the channel, platform approvals and the state of your product data. The channel plan gives you a timeline for each channel.
How do you get a brand recommended by ChatGPT?
We check who ChatGPT names for your buyers' questions today and fix what we can control: crawler access, product data and schema, answer-ready pages and the reviews and mentions the platform reads. Then we track it monthly. Nobody can promise a placement and we do not.
Is shopping in ChatGPT available in the UK?
Not yet. OpenAI says shopping in ChatGPT is live for users in the United States. We keep UK brands ready and track when that changes. See What changed for the dated facts.
What is GEO?
Generative engine optimisation. It makes your products the ones that ChatGPT, Perplexity, Gemini, Copilot and Google AI features name when someone asks for a recommendation.
Do you do technical SEO?
Yes. Site speed, crawl health, product schema, internal links and clean Shopify architecture. It is the base that Google, AI answers and marketplace search all read from.
Who do you work with?
Brands that want to open or grow channels: new brands that need to find their first channels and established brands taking a much-loved name somewhere new.
Be the find
Book 30 minutes with a strategist. Bring your numbers and leave with an honest view of where to sell next. If we are the wrong fit we will say so.
Your first call 30 min
- A call with a strategist30 min
- Where you sell and are found todayreviewed
- Channels worth testing nextdiscussed
- Your biggest tracking gapflagged
- Feesscoped after a channel plan