Home/Channels

Every channel where discovery turns into a sale

32 emerging channels in five groups, each with our honest status. Then the six places that matter most, explained.

Scale nowEarly moverTesting

Social shopping

10 channels

Shops built into the apps people already scroll. Discovery and checkout in one tap.

  • TikTok ShopScale now
  • InstagramScale now
  • FacebookScale now
  • YouTube ShoppingScale now
  • PinterestTesting
  • SnapchatTesting
  • XTesting
  • ThreadsEarly mover
  • RedditEarly mover
  • Lemon8Early mover

LIVE shopping

6 channels

Hosts demo, the chat asks, the audience buys before it sells out. The fastest-growing format in commerce.

  • TikTok LIVEScale now
  • YouTube LiveEarly mover
  • eBay LiveEarly mover
  • WhatnotEarly mover
  • Amazon LiveTesting
  • TwitchTesting

Marketplaces and resale

6 channels

Where social demand lands. Search, trust and repeat orders, plus resale for drops.

  • AmazonScale now
  • eBayScale now
  • EtsyTesting
  • DepopEarly mover
  • VintedEarly mover
  • ZalandoTesting

AI answers and search

7 channels

People ask ChatGPT, Gemini and Google AI Overviews what to buy. We make sure the answer names you.

  • Google ShoppingScale now
  • Google and AI OverviewsEarly mover
  • ChatGPTEarly mover
  • PerplexityEarly mover
  • GeminiEarly mover
  • CopilotEarly mover
  • TikTok searchScale now

Store and community

3 channels

Your own store and the private chats where loyal fans reorder.

  • ShopifyScale now
  • WhatsAppEarly mover
  • DiscordTesting
Ready when you are

Live on any of these in 30 days

Shop setup, tracking, creators and your first campaign. We start where you will win fastest and add channels as they prove themselves.

+Plan my first channel
02The discovery map · October 2026

Where people find it and buy it

Six places where discovery turns into a sale and our honest view on each. We cover 30 channels and tell you which to skip.

Scale now

TikTok Shop

Scroll, stop, tap the basket

How people discover
A creator video lands in the For You feed or comes up in TikTok search.
How they buy
In-app checkout without leaving the video.
What we run
Shop setup, affiliate programme, creator seeding, GMV Max and daily trading.
Also on our radar
  • Pinterest
  • Snapchat
  • Lemon8
  • Threads
  • Reddit
  • Etsy
  • Vinted
  • Zalando
  • Twitch
  • Amazon Live
  • Perplexity
  • Gemini
Checkout

Be the find

Book 30 minutes with a strategist. Bring your numbers and leave with an honest view of where to sell next. If we are the wrong fit we will say so.

Order summary 1 item

  • Discovery call with a strategist30 min
  • Where you sell todayincluded
  • Three channels to test nextincluded
  • Your biggest tracking gapincluded
  • Total£0.00
+Book my call We reply within one working day